November 22, 2012
40% of internet users click on the number 1 result on a Google search. Less than 1% ever go to page 2 or 3.
That’s a lot of leads and revenue potentially going to your competition. So what can you do in house to improve your search engine rankings?
It’s a constantly shifting landscape, quite technical and often very time consuming. But here are 9 steps you can take to start boosting your rankings today: Read the rest of this entry »
July 2, 2012
As a marketing consultant, I have two arms of my business. One is teaching seminars on marketing topics and the other is one-to-one client consultations. The seminars are very fun to do, as I love public speaking and interacting with new people. I began teaching at the City Business Library three years ago, and have been featured at many other libraries and learning centers across Greater London as well. When I started investigating venues for holding my own workshops, I found one big barrier…. COST. London venues run the gamut from high tech and polished, to grotty and basic. Yet, they all seem to have a large fee attached, and deposits that are taken away in full if you need to cancel at short notice.
Enter Skilio. I discovered this online platform when I was at the University of Read the rest of this entry »
January 31, 2012
Overcoming personal barriers as a businesswoman can feel like a lonely place to be! I’m Merlene Carrington, a Life Coach with over 10 years experience in the public and private sectors.
My own journey into business began with a desire to do more personal work with people. But having accepted that I wanted to change my career direction, I felt I had to prove to myself that I could actually do it. Would anyone want to buy this service from me? And there it was … the first of my barriers – self-doubt! Overcoming it involved practical steps. I wrote, delivered and made all of the arrangements to run my first seminar open to the public. I booked a hotel in West London and ran two sessions: a morning and an afternoon. Read the rest of this entry »
December 7, 2011
These notes relate to a recent session at the Women’s Business Club led by Ian Currie of Creative Engagement.
The experience of creative communication is that in that moment of interaction you feel fresh and alive. There is a sense of free flowing energy between everyone involved. At first it can feel magical because it is so rare. In that moment thoughts and perceptions seem to appear out of the blue with a frisson of energy and joy. For this to happen you need to be in a spacious and open state of mind. This allows you to give yourself to the communication without reservation and most importantly be unreservedly open to the influences of others. You need to come into the state of mind which allows you to keep exploring new possibilities from different points of view, sometimes these different Read the rest of this entry »
March 28, 2011
Do you know that we are the NINJA Generation? Well according to Gordon Gekko, in the Wall Street film sequel, Money Never Sleeps, we are. He describes us as having, “No Income, No Jobs and No Assets.”
This is a great metaphor that defines the environment that we have experienced in one form or another since the 2007 economic downturn.
As we transition along the path towards more prosperous times, we as leaders of organisations have to be creative in optimising our revenue streams. I have a Three Step Process that may help to kick start this. However, before I share that with you, I’ll give you a quick overview of who I am. Read the rest of this entry »
March 7, 2011
Here you can download a worksheet used at the What is branding and how to get it right workshop
(Women’s Business Club @ 44; 6th January 2011; speaker: Lana Hersak)
This document will open in a new window.
What is branding and how to get it right – worksheet
What is branding and how to get it right - worksheet
February 16, 2011
What makes a good website?
• good content: informative ~ up to date & updated regularly
• ease of use: intuitive navigation ~ easy access to content
• inclusive design: accessible on range of device, to all users
• visual appeal: memorable presentation of brand Read the rest of this entry »